Let's take you on a little journey to get to know Bento — and understand it’s features.
Whilst we strive to make our product as deliciously simple as possible, we’ve introduced some new concepts to the marketing and support world that might take a little bit of explaining. And that’s exactly what this series of guides is for – to help you kick off your Bento journey toward building better customer relationships and growing your business.
We believe that Bento should be easy to get started, but requires some investment to master. And once you go through our guides, you’ll realize just how easy it really is to use it!
As experienced marketers, we know that using one CRM (Customer Relationship Management) and marketing tool is light years more convenient than shifting between a few, and that’s exactly what Bento is all about.
Bento covers your whole customer experience from start to end. Whenever there is a touch point with a customer or new anonymous visitor, Bento will be there to help execute on your marketing + support campaigns AND log exactly what is going on in a unified, consolidated profile.
Whether your visitors are opening an email, reading an SMS, getting a push notification to their browser, or scrolling through your website, Bento will be there helping guide them through the experience — as well as give you the visibility you need to get answers. You’ll know your customers’ complete buying journey, their overall customer lifecycle, and how engaged they are to marketing content.
We like to think of us as the experience layer on top of your business.
Every element and feature of Bento is centered around your customers, ensuring they have a flawless experience with your brand. And the best part? They'll never know we're even activated!
Unlike our competitors, we don't add our branding to any visitor facing features. One of our design principles is that we want to help our customers make every experience Bento is driving feel like something built custom in-house. We can’t do that if we slap our beautiful logo on everything!
Bento’s original goal was to enable marketers and support teams to do their best work and take control of their experiences. To get there, we ended up having to cover the full stack from interactions (email, SMS, etc.) to analytics. Whilst it's taken us a while to get here with the support of our customers, we think we've created something really special.
For the first time ever, brands can finally see at a high level the experience their customers are having. We’ve seen this enable some amazing, personal interactions — as well as teams working closer together.
Marketing software sucks, and has sucked for a long time. The tools we’ve used to get the job done have never felt fast. We felt that in our day to day working on different marketing stacks for clients and our own sites, so we wanted to take a stance to make Bento the fastest marketing app out there!
We spend our days scratching our heads to look at new ways to make sure that pages load quickly, reports are cached better, and your data is less keystrokes away. For power users, you'll notice a lot of hotkeys and shortcuts built into the app to help you navigate around quicker than any other tool you've used before. It's little things like that our customers fall in-love with, and you will too.
Learning how to use new marketing tools can be challenging, so why waste your time getting the knack of a few different tools when you can only master Bento? And of course, if you decide to give Bento’s all-in-one platform a shot, we’ll be there helping you along your journey towards building your empire.
If you have any questions about how to use this one-of-a-kind tool, these docs are here to guide you along the way. If, however, you can’t find what you’re looking for or have any questions regarding Bento, please don't hesitate to pop open the chat and start the conversation. We're here to help.
Now, welcome to Bento docs.
Enjoy browsing around!