Bento WordPress Integration

Bento plugins track events, update data, and record LTV, storing everything in your Bento account for easy analysis.

Overview

The Bento WordPress Plugin offers two core functionalities:

Event Tracking: Automatically track key events across popular WordPress plugins
Data Management: Update user data and record lifetime value (LTV) metrics

The plugin supports multiple popular WordPress platforms and plugins including:

Configuration

Always install and test the Bento plugin on a development or staging site before using it in production. This ensures compatibility and helps identify potential conflicts.

Requirements

Active Bento account with API keys
Latest version of WordPress
Any supported integration plugin

Installation Steps

Download

Download the Plugin from github here as a zip

Install plugin

Install the plugin by uploading the downloaded zip file.

Generate Bento Keys

Generate your Bento API Keys if you have not from your teams screen

Plugin Keys

Enter the Bento keys into the plugin. Copy and paste as you go.

(optional) User Tracking

Enable User Tracking if required

Save

Save the Changes

Caching Configuration

Bento's script is personalized and dynamic, changing on every page load to power on-page personalization. When using caching plugins like WP Rocket or SuperCache, you must:

Exclude the custom Bento.js script from caching
Ensure dynamic content is properly handled

Event Tracking

WooCommerce Events

The following WooCommerce Events are triggered and sent to Bento.

Event Name	Description
`$OrderPlaced`	Triggered when an order is placed. Updates person's LTV with order total
`$OrderRefunded`	Triggered on full/partial refund. Deducts refunded amount from person's LTV
`$OrderCancelled`	Triggered when order status changes to "cancelled"
`$OrderShipped`	Triggered when order status changes to "completed"

WooCommerce Subscriptions Events

Event Name	Description
`$SubscriptionCreated`	New subscription created (any status)
`$SubscriptionActive`	Subscription becomes active (e.g., after trial)
`$SubscriptionCancelled`	Subscription cancelled by admin
`$SubscriptionExpired`	Subscription reaches end of term
`$SubscriptionOnHold`	Subscription status changes to "on-hold"
`$SubscriptionTrialEnded`	Trial period ends
`$SubscriptionRenewed`	Renewal payment processed

Sure Cart

Event Name	Description
`$CheckoutConfirmed`	Triggered when a checkout is completed (paid). Contains all metadata from the checkout and user info.

Easy Digtial Downloads

Event Name	Description
`$DownloadPurchased`	Triggered when a payment is complete for a download.
`$DownloadDownloaded`	Triggered when a download is downloaded by a user.
`$DownloadRefunded`	Triggered when a download is refunded, either partially or full.

LearnDash

Event Name	Description
`$CourseCompleted`	Triggered when a user completes a course.
`$LessonCompleted`	Triggered when a user completes a lesson.
`$TopicCompleted`	Triggered when a user completes a topic.
`$QuizCompleted`	Triggered when a user completes a quiz.
`$EssayGraded`	Triggered when a user's essay has been graded.
`$AssignmentApproved`	Triggered when a user's assignment has been approved.
`$AssignmentNewComment`	Triggered when a new comment is added to a user's assignment.
`$UserEnrolledInCourse`	Triggered when a user enrolls in a course.
`$UserEnrolledInGroup`	Triggered when a user is enrolled in a group.
`$UserPurchasedCourse`	Triggered when a user purchases a course.
`$UserPurchasedGroup`	Triggered when a user purchases a group.
`$UserEarnedNewCertificate`	Triggered when a user earns a new certificate.
`$CourseNotCompleted`	Triggered when a user has not completed a course within a specified time frame.
`$LessonNotCompleted`	Triggered when a user has not completed a lesson within a specified time frame.
`$TopicNotCompleted`	Triggered when a user has not completed a topic within a specified time frame.
`$QuizNotCompleted`	Triggered when a user has not completed a quiz within a specified time frame.
`$DripContent`	Triggered when content becomes available to a user due to drip-feeding.

Elementor Forms

Custom event names configurable per form
Set up through "Actions After Submit" in form settings by selecting Bento

WPForms

Events use form name as event name
Automatic tracking for all form submissions

ThriveLeads

Events follow format: $thrive.optin.{form_identifier}
Example: $thrive.optin.fancy-optin-shortcode-form-v6n9w1

Event Testing

To verify events are being tracked correctly:

Complete an action that should trigger an event
Check the Bento dashboard for the event

Verify all expected data is present

User history and LTV

Monitor and manage user data including:

Purchase history
Event timeline
Subscription status
Form submissions

Subscriber Management

Automatically synchronize new users into Bento:

Add new users as Bento subscribers automatically for instant marketing integration.
Use forms and activity data to tag users for precise segmentation and personalized messaging.
Target specific subscriber tags to create lists for tailored marketing campaigns aimed at particular audience segments.
Automate subscriber quality, list management, and personalization with Bento—no coding required.