Bento Google Tag Manager Integration

Overview

The Bento Google Tag Manager Integration offers one core functionality:

Event Tracking: Automatically track key browser events for your subscribers

Requirements

An approved Bento account
A Google Tag Manager account
The bento Tracking script - for user tracking on the website

Tracking Script Installation

In Google Tag Manager

Select your container (website / project).

Create a New Tag

In the left hand side menu you should see Tags. Click it, then click New.

Configure the Tag

Click Tag Configuration and select Custom HTML.

Copy the Tracking Script

Copy the Tracking Script. If you it asks you to replace the site_uuid with your site uuid, do so from the bento teams screen.

Paste the Tracking Script

Paste the Bento Tracking script into the Custom HTML text field. Double check that it looks the same as what you copied from bento.

Set the Triggering

click on triggering and choose an appropriate triggering method, all pages if you want it on every page.

Save the Header

Click Save and Submit.

Name And Publish

Add a name / description and click Publish. Your done.

How the connection works

When a user browses a site, you will see $page data appear in bento. This interaction allows you to track and, start automations and flows based on those events and more.