Bento SendOwl Integration

Overview

The Bento sendOwl Integration offers two core functionalities:

Event Tracking: Automatically track key SendOwl events for your subscribers
Data Management: Update user data and record lifetime value (LTV) metrics

Requirements

An approved Bento account
A SendOwl account
The bento Tracking script - for user tracking on the website
Webhook end point - Syncs purchase events to bento

Tracking Script Installation

In sendowl

Head to the tracking script area from the SendOwl menu.

Copy the Tracking Script

Copy the Tracking Script. If you it asks you to replace the site_uuid with your site uuid, do so from the bento teams screen.

Paste the Tracking Script

In the Global Header text field paste in the tracking code. Double check that it looks the same as what you copied from bento.

Save the Header

Click save and you are done.

Webhook Setup

In Sendowl

In the SendOwl menu select Settings

On the Settings screen

In the top tabs click webhooks, and click Create Webhook button to create a new webhook.

Create the webhook

Give the webhook a name, like Bento or something similar.

Set the state of the webhook

Make sure the state is set to enabled

Set the Webhook URL

In the Webhook URL field, paste the url Bento Webhook URL, be sure to substitute the site_uuid with the correct site you want to sent events to from your account teams screen if its not already there.

Define the Event type

In the events drop down, select order new

Save the Webhook

Save your new connection

How the connection works

When a user browses SendOwl site, you will see $page data appear in bento. Once that user authenticates that data will be attributed to the correct subscriber in bento. When the user make a purchase we will sync the data via the webhook you configured to appear as a purchase event in Bento. This interaction allows you to track LTV, start automations and flows based on purchase events and more.