Understanding Tags and the Power Their Usage

Hey there, let's talk about tags! They're a game-changer when it comes to organizing and segmenting your visitors. With tags, you can group visitors and trigger automations based on their assigned labels.

Tag Decay

Ever wished you could automatically remove a tag after a certain time? That's where tag decay comes in. It's perfect for temporary tags, like marking a visitor as a "new user" for a week.

Tip: Use tag decay to keep your visitor data squeaky clean and up-to-date.

Tag Groups

Want to level up your segmentation game? Organizing tags into groups is the way to go. You can even set up unique tag groups, so a visitor can only have one tag from that group at a time.

Tip: Use unique tag groups for exclusive categories, like 'Subscription Status' with 'Free', 'Premium', and 'VIP' tags.

Using Tags in Liquid

Ready to put those tags to work? You can access them using {{ visitor.tags }} in Liquid. Here's a quick example:

{% if visitor.tags contains 'VIP' %}
  <p>Welcome, VIP member!</p>
{% endif %}

Tag Attributes

Every tag comes with a couple of key attributes:

name: The name of the tag
decay: How quickly the tag will disappear

Tag Associations

Tags also have some important associations:

visitor: The visitor the tag is assigned to
tag group: The group the tag belongs to

Wrapping Up

Tags are a powerful tool in your visitor management toolbox. They help you organize, segment, and automate like a pro. So go ahead, start tagging and watch your visitor insights soar!

And as always, ping us in Discord if you have any questions! We're here to help keep your emails flowing smoothly.