Understanding Bento's Engagement Score: A Comprehensive Guide
Are you curious about the letter grade next to your Bento account and what it means for your email marketing efforts? In this post, we'll break down Bento's Engagement Score and provide you with actionable insights to keep your email game strong.
The ABCs of Engagement Scores
Bento's Engagement Score is a letter grade (A, B, C, D, or F) that reflects the health of your email list. Each grade has a different meaning:
- A: You're doing a fantastic job! High opens, clicks, and website engagement. Keep up the great work.
- B: You're doing well, especially if you have a large account. Focus on maintaining high open rates (above 30%).
If you have an A or B, pat yourself on the back and continue your current strategy.
When Things Get Tricky
If you find yourself with a C score, it's time to investigate. Typically, a C indicates list health issues rather than deliverability problems.
Some common causes:
- Low-quality signups from promos or giveaways
- Automated signups adding unengaged users
- DNS issues with DKIM or SPF
To bounce back, secure your forms, clean your list, and focus on engaging active users.
Red Alert: D and F Scores
A D score is a big red flag. It suggests that your emails aren't being seen or read. If you're doing everything right (opt-ins, expected content), reach out to Bento support. Check your signups for any suspicious activity or abuse. Most importantly, take action! You can recover your domain reputation with the right steps. An F score is the worst-case scenario. Your account is likely locked down, and you're on a blacklist. If you believe it's unwarranted, Bento can help you with delisting requests. However, if you're engaging in questionable practices, it's time to reevaluate your approach.
The Bottom Line
Understanding your Bento Engagement Score is crucial for maintaining a healthy email list.
Remember:
- A and B scores are great! Keep doing what you're doing.
- C scores warrant investigation and list cleanup.
- D and F scores require immediate action and potentially Bento support.
By monitoring your score and taking proactive steps, you can ensure that your emails are hitting the right inboxes and driving engagement. Happy emailing!
And as always, ping us in Discord if you have any questions! We're here to help keep your emails flowing smoothly.