How to Pull RSS Feeds into Your Emails Using Liquid

Have you ever wanted to include your latest blog posts or articles in your email newsletters? It's a great way to keep your subscribers engaged and drive traffic to your website. The good news is, you can easily do this using the Liquid templating language and RSS filters.

Finding the Liquid Code

To get started, head over to the Liquid Tags. Look for the External Data and open it in a new tab. Scroll down until you find the code snippet for pulling in an RSS feed. Copy the code and paste it into your email template.

Customizing the RSS Feed

By default, the code snippet uses an example URL for the RSS feed. Replace this with the URL of your own RSS feed. In this example, I'm using the RSS feed from the New York Times. When you render the email, you'll see a JSON payload with various variables like title, description, and published date.

Formatting the RSS Feed

To make the RSS feed more readable, you can format it using Liquid tags. For example, you can bold the post title and include the post description below it. Simply wrap the post.title and post.description variables in the appropriate HTML tags. Render the email again and you'll see the formatted RSS feed.

Adding a "Read More" Link

To encourage readers to visit your website, you can include a "Read More" link for each post. Use the post.link variable to create a hyperlink to the full article. Render the email one more time to see the links in action.

Debugging Tips

If something isn't working as expected, don't panic! Debugging Liquid code is pretty straightforward. Check the variable names and make sure they match the ones in the JSON payload. You can also use the view preview option to see how the email looks before sending it. With a little trial and error, you'll have a beautiful RSS feed in your email in no time.

Wrapping Up

Including an RSS feed in your emails is a simple but effective way to keep your subscribers engaged. By using Liquid and RSS filters, you can pull in your latest content automatically. Plus, with a little formatting and some hyperlinks, you can create a professional-looking newsletter in minutes.

Give it a try and see how it works for your business!

And as always, ping us in Discord if you have any questions!