Bento on Zapier

Getting Events Into Bento

Adding events into Bento is a fairly straight forward process. We've designed a minimal API endpoint specifically for folks who want to send us events via Zapier or other tools.

Using the power of auto-tagging you can really open up this feature to do some magic. Contact support for implementation help.


First, create a new Zap and choose a starting point. For this tutorial we are going to use Google Sheets.

This sheet simply contains a spreadsheet with an event type and email.

Once you have the first part all mapped out and a selection of data you want to send to Bento we need to actually send it over to us.

Choose "Webhooks by Zapier" as the next app and choose "POST" as the action event.

Next Zapier will ask you to customise this integration.

You will need to provide a value for site, email and type.

All other fields will be captured as a custom field (i.e first_name, last_name, company_name).

If you are sending a unique event (an event that can only occur once, like a purchase) then you may also add value (sum of money), currency (i.e USD), and unique_key (i.e invoice number or booking ID).

You will also need to set the URL as

If you do not provide any of these the webhook will fail. The site is just the same you have in your Bento script. Contact support if you have trouble finding this.

Once you're done, click "Done Editing" and you're ready!