When you click on the People category, which is you core customer area, you’ll be given four sub-categories to choose from:
Each of these subcategories focuses on your customers and what you know about them. Let’s go over each.
This is where you collect and identify your website visitors, which can be split into four groups:
Subscribers: people who gave you their email and are still subscribed.
Unsubscribers: people who gave you their email and have either unsubscribed, or were automatically unsubscribed by you.
Customers: people who gave you their email and whose LTV (lifetime value) is greater than $0.
Anonymous visitors: people who visited your site without leaving any information about them, so their identity is unknown.
Anonymous visitors are usually the most dominant on this list, and you’ll notice that each of them has a randomly generated alias allocated by Bento.
If, however, you see a first and last name, it means that this person has left some information about them and is either a customer or a subscriber.
Are you looking for a specific type of customer for insights, spot checking, or another reason?
Simply click on the “Add rule” button and include a rule such as: a first name, last name, age, booking count, cancel count, country, and tags. The rules you include here will give you the exact type of customers you’re looking for.
Moreover, once you click on a specific person, whether anonymous or identified, you’ll be able to see:
The number of events they’ve triggered
The number of times they’ve visited your site
The number of emails they’ve received from you
Their lifetime value (CLTV)
The number of bookings/orders they’ve completed
Average Order Value (AOV)
Ads (how many AND which ones they’ve seen)
Flag/Note (a custom message you can write on customers, ex. “very important customer")