📄️ People
In the context of our platform, a visitor is anyone who interacts with your site, regardless of whether they are anonymous or identified. Visitor data can be updated through various means such as Bento.js, external libraries, or our APIs. However, most of the time, you'll be updating identified users via our APIs.
📄️ Events
Events represent actions that a visitor takes on your site or app. Events are tracked by Bento.js, external libraries, or our APIs. They are predominantly used to trigger automations or update visitor data/custom fields.
📄️ Tags
Tags are a powerful tool for labeling and segmenting visitors. They can be used to group visitors or trigger specific automations based on their assigned tags.
📄️ Fields
Fields are a powerful tool for adding custom data to a visitor. They can be used to segment visitors into groups or personalize your communication with them. For instance, you can reference fields in emails using Liquid notation like {{ visitor.first_name }}.
📄️ Flows
Flows are Bento's powerful automation tool. They enable you to create a series of actions that are triggered by specific events. Flows can be used to send emails, update visitor data, or trigger webhooks.